When E-Commerce and In-Store Collide: What You Need to Know to Stay Relevant

Simply communicating your brand’s physical presence isn't enough for online shoppers anymore. Your customers want more information – and that could include your product catalog. Join us as we chat with Mike Massey, CEO at Locally, a business that gives access to real-time inventory to nearby shoppers using e-commerce tactics, to hear about how physical retailers can avoid becoming invisible, and why Global Trade Item Numbers (GTINs) are the key to success.