Future-Proofing Retail with RFID and 2D Barcodes with Sarah Jones Fairchild

[00:00:00] data is a challenge regardless of the industry that you're in because there's just so many people touching the data at any point within the supply chain. And the data needs for each part of that supply chain are unique some of it is the same but there are a lot of unique strings of data that you need at the different points in the supply chain to make it efficient and usable and digestible because that's the other thing you could have a ton of data, but if you don't have it cleaned up and synchronized

[00:00:30] and digest it, you can't utilize it and it's just going to be a hot mess. So I think that people are sitting here trying to say like well, even within the complexities of RFID or 2D barcodes if you can get your data to a good spot, it's going to make everything easier downstream from that perspective.

[00:01:00] I'm Liz and welcome to the show. Sarah Jones works for swim USA, read and I just had an amazing conversation with her about the work that they're doing within their operations with RFID.

[00:01:15] She goes over how they use it, the benefits of RFID at the pilot level, at the carton level and how they're using it at the unit level and how it can improve things like inventory accuracy and how it can make the cross stocking process much, much more streamlined.

[00:01:30] She also touched on the importance of standards, which is near and dear to our heart and how data quality can really impact so many things. And then we moved the conversation to 2D barcodes and what kind of information can be encoded in those 2D barcodes and she said hey sunrise 2027 is happening and you need to get started. Enjoy the episode.

[00:01:52] Hey Sarah, welcome to the show. Hey read hey Liz how are you? Hey we're good. Thanks for making the time today to spend a little time and share a little knowledge with us but before we jump into our conversation if you wouldn't mind just give a little brief background on yourself and your role at swim USA and just kind of introduce yourself to the audience.

[00:02:13] So my name is Sarah Jones Fairchild. I'm the vice president of sales operations here at swim USA. We make surprisingly bathing suits. We have private label, we have branded goods some of our premier brands are Miracle suit, magic suit. You have the license for a Ralph Lauren swimwear.

[00:02:30] We also have the same swimwear, we also have the same swimsuit and a lot of different private label lines. I've been with swim USA for almost 11 years now. And then prior to that I've been at North Face and Macy's corporate and did a lot of stints my main role in most of those companies have been data analytics and technology rollouts.

[00:02:51] What's really exciting actually talking about coming full circle is I started sort of looking at the RFID way back in the day. One Walmart had first introduced it. What is that like 20 years ago, I think it was no.

[00:03:04] Yeah for 2006 2004 somewhere.

[00:03:09] And then that sort of died off just because of all the things that happened. So it's kind of exciting that it's coming back full circle in my career, but I did really exciting things that Macy's like I introduced the signature pad at Macy's which is like so crazy that that was like the big technology upgrade back in the early 2000s.

[00:03:25] I mean, it kind of changed the way that business is done and it sounds like that's one of the things that you have been focused on in your career. And so I wanted to dig a little deeper into something that you said I was also an industry during the early 2000s and started dabbling in RFID and it's so changed since the early 2000s and how people are using it and how it's being rolled out certainly from an apparel perspective.

[00:03:49] But can you talk about RFID in general and what RFID is and how y'all are using it and why it's important for you. It's when USA and how it's changing your business.

[00:03:58] Yeah, RFID radio frequency identification which is very exciting. A lot of people don't actually know what it stands for. And I think really technology wise where people sort of forget what it is is.

[00:04:08] It can be kind of a little bit of anything. It can be embedded into a sticker. It could be embedded into a hang tag. People are actually starting to sew it into sewing labels and garments we haven't got to that point yet.

[00:04:21] What's really exciting is that there's a lot of things coming down the pipe, which is probably going to be the next 10 years an evolution of it is it's actually going to be able to get sewn into fabrics themselves really, really fascinating.

[00:04:32] We're just doing the stickers and the tags currently. And there's so many benefits to it. I think that's the thing is that what's fairly fascinating to me specifically about RFID is that the use case originally, I think that Walmart was trying to really go for was like at the palate level right like what can we do at a palate level.

[00:04:49] And then that change to say like well, how can we do it like at a carton level the use cases of like blowing up since then right inventory accuracy.

[00:04:56] And that's inventory accuracy in a warehouse that's inventory accuracy and a factory that's inventory accuracy at a retail store there's so many different ways that you can utilize the technology and the entire supply chain.

[00:05:07] And I think really for me what's been so fun to work within the genre of this is we started it originally because macy's was requiring right this is like eight years ago now I think where macy's came out and said if you're in these product categories for a peril.

[00:05:22] You need to have an RFID tag on your garments so we did it that warehouse for every shipment out the door, which was the time suck it's a cost up and we just needed to like not do that we needed to figure out OK.

[00:05:35] I think long term this has legs what can we as a company do to utilize the technology itself if other retailers are going to be requiring which they did after macy's that became waterfall from there.

[00:05:48] How can we also use that really powerful technology not just have it be something that is for the retailers so we have done a lot in our warehouses to scan on the inbound so we're validating inbound our warehouses are validating on the outbound so that you can check your pick pack accuracy on the end right checking like this that is 30 units of a style color size is that's actually what scanning in.

[00:06:08] So it's really made a big difference in our inventory accuracy but I think what people forget to is like if you're trying to do cycle counting and you're trying to not close your warehouse for full physical inventory auditing companies love it if you have RFID tags on your garments because you already have that validation your validating on an inbound your cycle counting and then you're validating on the outbound so when you're giving them the data auditing information it's totally valid the whole supply chain through at the warehouse level.

[00:06:34] There's even things like that that sort of extend outside of the general business process need and that's been really impactful and then our big piece too is like we're partnering with a company who's scanning product in Asia and making sure that it's correct outbound even before it gets into a container when we pack it into the container you back that up even further and it's a really powerful tool so you can correct issues before it becomes an issue.

[00:06:58] A silly question but I'm asking it because I think some people might still be asking themselves well why use RFID I mean weren't you using barcodes beforehand what's the benefit of moving to RFID.

[00:07:09] Well barcode you have to scan it you have to take it out of a box and you have to take it out of a bag potentially to scan the UPC barcode but RFID is a radio frequency chip right so you can have it in a box in the middle of a palette and you can still scan what that is so you don't have to take anything out of a box.

[00:07:26] You can leave it in a box this crosstalk business you know when open that box still point of it is that you don't want to open that box so to be able to have a technology in that box that's scanable and readable without touching anything in there and it's just a wand or a tunnel however you're going to use the technology.

[00:07:43] You don't have to touch it let's done you can read it I really appreciate the fact of you sharing the light of that you know using a barcode you need line of sight like you have to physically see it you have to physically scan it when using RFID.

[00:07:55] It's like this magic wand I don't need line of sight it's a radio frequency that's being kicking off and I know Liz is going to make fun of me here but Liz I did geek out on RFID for quite a few years back in the day when it first came out in World War II when I was just leaving the Navy.

[00:08:13] But honestly I think radio frequency identification was started around World War II for planes right it was just like identifying the planes so that we knew who were friend who were foe but the RFID we're talking about right now still has a couple of different flavors to it right we have passive we have active there's different types of frequencies and ranges and these types of things how do standards come into play with retail and supply chain specifically if they do it all.

[00:08:42] Well my gosh you'd have to have them come into play a chip is only as good as the technology supporting behind it right and I think that's the whole piece of it.

[00:08:50] The GS1 standards they're saying like here are the chips that are supported because these are the ones that are like validated standardized readable and functional so if you're not using a GS1 standard RFID string it's going to be a lot harder to get that into your supply chain and have it be usable across the supply chain right me.

[00:09:09] The end of the day the retailers that you're probably working with hopefully they're working on the GS1 standards because in that way you pick a tag that's with a nominated supplier for whatever that retailer is and you're good.

[00:09:21] You can read it it can be read because it has already been validated and it's part of the standard if you go outside of the standards your life's going to be a lot harder because then you don't know if it's going to be valid or readable throughout the whole supply chain.

[00:09:33] You said the word string and it resonated with me was like a nerve its context its contextual understanding because we're all saying hey this is how the date is going to be said or this is how the identification is going to be labeled and listed so that you have interoperability between systems.

[00:09:52] Yeah and I think as we sit there and look at like what's coming next all the different things with 2D bar codes and all the different things with DPP requirements in Europe which is digital product passport that's going to require EPCIS which really is a very fancy term for each product has to be its own unique identifiable item serialized right that's really essentially what EPCIS is you can't do that without RFID RFID by default is serialized data

[00:10:20] and so without having that it's going to be very difficult long term for companies to be able to adhere to all the things that are coming down the pipe even though DPP is Europe and if you're not shipping Europe that might not be applicable to you in the next couple of years.

[00:10:33] But if it's happening there it is going to happen here maybe it's going to happen in 5 years or 6 years versus 2 years in the UK but it is going to happen here.

[00:10:43] There are requirements that are already in front of Congress and the legislature both here and in Canada that are going to have some sort of requirement within the ballpark of what the DPP is requiring and the next 4 to 5 years.

[00:10:56] And so having that RFID string serialization already in your workflow is really important because you can then build off of that to do all the other things you need to do from a requirement perspective.

[00:11:09] Yeah I'm really glad you brought that up because you're pointing out that you need to prepare now you need to get educated now you need to start having these conversations now because it is coming and I've had a couple of folks say to me all that DPP thing that's really not going to happen I'm like yeah go speak to Mr. Cook over at Apple.

[00:11:26] He got pretty sure it's happening.

[00:11:28] Yeah pretty sure it's happening they had to change their whole proprietary powering system for the number one phone in the world by the EU telling them they need to standardize on power supplies for usbc that's a great call out.

[00:11:40] And read to your point get started now it's also what data do you have because that data in your systems to be encoded in an RFID tag or a barcode or whatever you have to have the data and so Sarah from your perspective I mean you're talking about

[00:11:57] warehouse you're talking about upstream you're talking about downstream when it comes to the data capture whether it's a barcode or in this conversation RFID tag are you seeing an efficient exchange of that information between your different supply chain partners.

[00:12:13] So I think the answer is both yes and now for a couple of reasons and I think I'm just going to say data for a second I was talking to another G as one person yesterday.

[00:12:22] And data is the least sexy thing oh my god the world it is the most important thing and I think that for me even outside of RFID or 2D barcodes that I could stress to anybody is that if you think your company is really good at data you're probably wrong because all of us are we honest like even internally like we're good we got like data governance team we got a pull right this and then you start digging in doing other projects you're like oh yeah man we're not ready for that.

[00:12:51] But that's not just us by the way like when you talk everybody that I've talked to in every industry and that's the thing that's so crazy to me about this is that data is a challenge regardless of the industry that you're in if you're a good

[00:13:05] industry it's a challenge if you're in forma it's a challenge if you're an apparel is a challenge if you're in hard goods it's a challenge because there's just so many people touching the data at any point within the supply chain.

[00:13:17] And the data needs for each part of that supply chain are unique some of it is the same but there are a lot of unique strings of data that you need at the different points in the supply chain to make it efficient and usable and digestible because that's the other thing you could have a ton of data but if you don't

[00:13:35] have it cleaned up and synchronized you can't digest it you can't utilize it and it's just going to be a hot mess so I think that people are sitting you're trying to say like well even

[00:13:44] within the complexities of RFID or 2D barcodes if you can get your data to a good spot it's going to make everything easier downstream from that perspective.

[00:13:53] So are we successful in that? I think we're more successful now than we were seven years ago. Is that a good journey?

[00:14:00] Yes, yes, I think the big challenge truthfully for us is that we've not needed to have all the data available at all the times right so for example on the inbound scanning you can have it be super basic and just like a quick scan how many units are in the box right and then I can visually do stuff.

[00:14:21] The outbound right you have to program that because it has to be like what's in that GS1 128 label and have those tags that data live in your system so that if your GS1 128s is it needs to be these 12 things the system can go say are

[00:14:35] those 12 tags the 12 things that should be on that label that we just scanned. So there's definitely some programming in the back end that actually was probably the easier of all of it I think as we start to go out from there that EPCIS level data is where it's going to become a challenge

[00:14:48] so much data that has to get transacted and live somewhere that's the biggest thing has to live somewhere you have to have a platform for that data to live.

[00:14:58] And we are just starting to scratch that surface.

[00:15:01] You talked about some of the consequences of poor data and the challenges of this and just flat out saying and I think this is good for everyone it's kind of funny when I talk with my kids sometimes like I'm nervous I'm like nervous is normal you're supposed to be nervous right let's just take the anxiety down

[00:15:16] 10 steps right there so data quality is always going to be an issue data quality is a challenge it's everywhere so like we understand that but do you have some best practices or recommendations you know to make it digestible or consumable for people to kind of have like well if I'm going to do it and it's always going to be a problem why would I do it right back to my teenagers thing.

[00:15:37] There's lots of companies out there that are honestly in that boat where it's why even do it because it'll never be perfect so I'm just going to stick with my paper I'm just going to stick with these bar codes I'm just going to stick with this technology but they're not seeing the scale.

[00:15:52] Yeah unified system yeah I think for me the biggest thing about data and this isn't just my current company this is any company I've worked with and any company that I talked to right as a similar challenge.

[00:16:03] The biggest part is it's not about your internal company that's how I try to like pose it to my court it's not about you but it's about where that data goes because if your data is wrong internally it's going to go out wrong to other people and especially as we're looking at like e-commerce obviously every year it's growing every year it's growing drop ship then marketplace and how global everything is.

[00:16:26] If your data is wrong and then that data goes out wrong into an e-commerce site whether it's your site or a retailer partner site then that means your end consumer isn't going to have the benefit of knowing what that actually is.

[00:16:41] I was talking to someone about cheesy other day if you accidentally put that it's a shark versus extra shark that changes the product even though the product is sharp and you actually put extra shark

[00:16:54] you're not going to sell the same thing at that level because that's wrong. You know what it is but your feet back loop.

[00:17:02] The consumer doesn't you know when we explain it to internal teams like if it hasn't underwire it doesn't have an underwire it's a very different customer yeah it says underwire it doesn't have one and you're wondering why that's not selling you're going to now know.

[00:17:15] If it has leases or doesn't have leases you know for a shoe or a sneaker if it's like slip on or not right just out.

[00:17:22] Little data loop you know what your product is so like you could then say like I'm doing my analysis and I've I coated that wrong but I can fix out just over right then in my excel sheet and then I'll repivot on it and it will be fine

[00:17:35] but if you don't change that correction in your system then everything's going to be wrong from there.

[00:17:41] When I was back in industry there was a challenge because owners of the data internally didn't necessarily know they owned the data because there were so many silos is that something that you face as a challenge or because you mentioned that y'all have data governance in place is that something that you've had to work through.

[00:18:00] Work through working through I think it's an evolutionary process because again I think a real challenge to is how much additional data is needed now than even like two years ago.

[00:18:11] That's the thing with data is that like every year there's something new that's needed like how you track and trace within the compliance things that are coming out what other things you have to put on from like is it organic is it not organic where was it sourced how was it sourced so data points that even five years ago wasn't there yet

[00:18:28] and in five years there's going to be more data that we're going to need that we didn't need today because of the different requirements so I think that's really part of the challenge is it's like you need to get your core data right anyway.

[00:18:38] Let's make sure we focus on that.

[00:18:40] We get core data right we're 80% of the way there.

[00:18:43] It's then figuring out how to make sure all those additional data points that are coming on are coming on in a way that you know list you don't own it because you have an own that chain and read you own your park as you own that chain and then for some reason I don't get those chains into the parent area.

[00:18:57] So it's all the way through so that's really I think the challenge for everybody is that getting those additional data pieces from all the different stakeholders and making sure you can get into that core data set.

[00:19:10] So your full value chain can be recognized in any of it whether it be a B or a 5D whether B versus that 2D barcode that you're going to start programming whatever that is it still has to be there regardless of the technology platform you're using to then report on or you do a lot.

[00:19:26] Yeah, yeah. So you just brought up something that I want to pick on a little bit more 2D barcodes so 2D barcodes we say 2D barcodes most people were recognize them as a QR code right.

[00:19:40] So you mentioned it a couple of times throughout our conversation how do you think 2D barcodes are going to play in the apparel industry in the future it sounds like they already are but do they have a future path to.

[00:19:51] Yeah, for sure I'll be honest at the GS1 connect conference last year who did this unbelievably awesome presentation and what was really great about it and I go back to what I said earlier it's industry agnostic and I think that's the thing that's so powerful about it.

[00:20:06] It was extending remotely it was an apparel and general merchandise track but you couldn't find a seat and so many people were from other industry tracks because it is agnostic it doesn't matter where you live in a 2D barcode is a 2D barcode.

[00:20:19] And you can utilize it for so many different things I think that was what was so powerful about it they originally were going to look at it as a way to help curb theft at the store level and then you could do so much more with that and they were taking like you could ski the 2D barcode in like a picture of their mascot would come up and you take a selfie with it which is like so fun right.

[00:20:38] So many awesome branding things that you can do with it to say look at how great this is here's our brand or here's a recommended you know if you like this bathing suit what about this cover up or if you like the sneaker have you got about these sweatpants I think it's unlimited and I think we've just started scratching the surface with what you could do with it how you can utilize it.

[00:20:57] But then for me for my total nerd out world of data like I need to get so much data in there because of DPP because it was a retailer requirements for grs and rcs and OCS and all the things with claimed recycled and clean water and all the different things that we have to present back to say like what are we doing to support the environment in our supply chain.

[00:21:21] How do you then collect all that data and present it back in a way that is digestible for all the requirements and also for the consumer because the consumer wants to see it too.

[00:21:31] And the 2D barcode is a way to do that because it's so much data you can't put that note in a UPC barcode it's a dead barcode it just gives you a number that's it whereas 2d is unlimited and the best part about it to is whatever I put in it today I can just keep adding to it that one 2D barcode I can add to it yeah yeah unlimited in terms of we can look at it.

[00:21:51] It's a link it to link it to link it to link it to link it I mean it does have a data package limit.

[00:21:55] It does it does and so does RFID and so does the one but the 1D barcode really just a license plate that's really all it is whereas the 2d can be a web resolver right and can really bring us to all this and it can be customer safety it could be customer benefits it could be coupons it could be retail checkout it could be inventory

[00:22:15] and you mentioned it earlier that you had like stickers hang tags labels and garments but most folks are doing stickers and hang tags for RFID and guess what's on the sticker hang tag typically it's a UPC we'll see changing to these 2d barcodes because there's just so much more to get from it and it's a combination it's always a combination.

[00:22:35] Sunrise 2027 sir I mean we have to have you on like the weekly show. I mean you mentioned connect you mentioned connect which it happens June this year in Orlando yes no but I think it's important I think back to what we said at the very beginning of this like if

[00:22:51] you're not getting ready for it now you're behind that shouldn't be scary though by the way but I think at the end of the day rate like 2027 seems like it's three years away

[00:22:59] and it's not three years away and I think that's the important part for people to hear is that if you've not started any journey of RFID or any journey of 2d barcode you're at least a year out from having something functional that you can put into play that is probably what you want it to be you can probably do it faster for sure

[00:23:15] but to get it to a functional supply chain process that's going to work and be easy and be fully into your full supply chain it's about a year right because you've got to get all the different pieces in place

[00:23:27] now you're already at 2025 you're already in 20 you were now at 2025 and that's just to get your pilot kicked off so it's going to take at least another year to get more brands in your company going even if you start with one brand or one thing

[00:23:41] that one thing small or not is going to give you enough learnings to be able to scale it out but 2027 is probably really only about a year and a half to two years away from a development calendar perspective

[00:23:54] so if you are a part of the product category you live in you're already developing for next year if your general merchandise or a payroll, pharma food your products that you're introducing for 2025 are already in the pipeline

[00:24:06] so when you're sitting there talking about anything else you've got to get in front of your production cycle to be able to head into that piece of the product

[00:24:13] I'm interested in your perspective on this but we haven't mentioned yet you mentioned DPP digital product passport which come from the EU

[00:24:20] but we haven't mentioned ESG which is our carbon footprints in this other data

[00:24:25] like the data that everyone's asking for will just constantly be coming you can't think of the day but you need it's always evolving

[00:24:32] you need this information as our hockey friends say you have to skate where the puck's going to be not where it is

[00:24:37] yeah any sport right I said that's my daughter she plays to those field hockey and I'm like if you're going to pass to your girl

[00:24:43] pass her to where it's going to be easier for her to get it not where she's standing right that's all right

[00:24:47] I think for me that's where 2D is so powerful because like I said earlier I know there is limits to it

[00:24:54] but like I think the really important part is if you have a product on the market today like the iPhone

[00:24:58] that's a great example if they had it on today and there was a 2D barcode that was all let's say on the back of this case for example

[00:25:04] and whatever the data was today if all the sudden in a year from now I still have this product

[00:25:09] but there's a new requirement and you have to be able to then figure out what that was

[00:25:14] they can still add to that get chain in your webbed link to that 2D barcode so we don't have to pull it off the shelves

[00:25:23] don't have to relabel it don't have to do any of that stuff

[00:25:27] it's there it's done make up right I have a pair I had to reorder this makeup FDA regulated stuff

[00:25:32] it's also super powerful because like if there's new requirements that the FDA comes down with what's it in it

[00:25:37] there's a new requirement because a state says you need to then require that right done

[00:25:41] you can do that doesn't matter where it's today doesn't matter who has it in their hand

[00:25:44] and that's for every product for every category that's the power of the 2D barcode

[00:25:49] we do have to start to wrap it up so I'm going to go with the first of our two questions

[00:25:53] we ask all of our guests and that is what's your favorite technology right now could be something using it work

[00:25:59] it could be something you're using personally but what's your favorite technology you're leveraging today

[00:26:04] the shared calendar so I know where to get my kids to

[00:26:06] which we're using because it's a fight in my house

[00:26:11] I just we have iPhones so we just put it on our like shared calendar and our iPhone

[00:26:16] all right that's where it's important I mean it's totally important because if we didn't have I don't think we'd have any idea where we were

[00:26:21] it's why go to the doctor people are like do you need a card I was like if I have a card

[00:26:25] I will lose the card if it's in my phone it doesn't exist in the world and then yes

[00:26:31] but everybody's in there I mean honestly for me it's not even this like crazy thing

[00:26:36] we launched to like a project tracking tool at work called click up there's so many there's like Slack

[00:26:41] and I even know all the names but like we use a program called click up

[00:26:44] and it seems so simple but I think the thing for me is that we are all so busy

[00:26:50] and there's so many projects all the time and so much data required all the time

[00:26:56] that people are getting lost in emails there's too many emails

[00:26:59] I think everyone can agree in the world there's too many emails

[00:27:02] so being able to put something into like a project tracking tool

[00:27:06] and have all the data in one place I don't have to go look for an email

[00:27:09] I don't have to send another email everything's there it's all trackable it's all data bowl

[00:27:13] you can put milestones in their upload file so that if someone's on vacation

[00:27:17] you don't have to worry about oh they have the file because they're on vacation

[00:27:20] or you know people leave and that's the reality of life and if they've left

[00:27:23] it's so much harder to find those things so honestly for me having that project tracking tool

[00:27:28] has really helped transform how I manage myself but also how I manage my teams

[00:27:34] I can really make a big difference in your brain power right

[00:27:37] like does this go one place man like it's all there no need yeah

[00:27:41] so the second question that we ask personal lives professional lives

[00:27:45] there's a lot of things that aren't happening in the world

[00:27:48] has there been something that's blown your mind change the way you looked at something

[00:27:53] online learning for my kids no more snow days

[00:27:56] I've never appreciated teachers more my life I hate and love it's true

[00:28:00] with COVID and I say this in all earnest I really do

[00:28:04] it is amazing that we can do so many things like this

[00:28:07] you're on a different place and that's powerful for so many reasons

[00:28:11] because you can reach out on a global level that we were never able to before

[00:28:15] and it's not that it didn't exist but people didn't really utilize it the same way

[00:28:18] we had to during COVID I think for me which is great is that we have it

[00:28:22] I think maybe I'm old and that I miss person person interaction

[00:28:26] which is why I love that conferences are coming back online

[00:28:29] and that more people are getting out to those conferences

[00:28:32] because touching someone's hand and shaking it and being next to that person

[00:28:36] it is different and it changes and I don't know if I ever would have realized

[00:28:39] it in the same way had all that other stuff to happen I don't think I'm the only one that feels that way

[00:28:43] and I will say too with the kids truthfully with their online learning

[00:28:47] it was the funniest thing I've ever seen with my kids

[00:28:50] and we by the way miss a lot of it so because my kids are at the age where

[00:28:54] I didn't have to do the full online learning for the whole year when COVID was going on

[00:28:58] that first day that they had to do as I want to break it I'm not throwing the iPad out

[00:29:02] the windshield

[00:29:03] every kid is like yeah green wall is that fish

[00:29:07] do you have a dog are you busy walk purple what's that oh my god

[00:29:12] and these poor teachers are trying to like get these kids to like concentrate

[00:29:16] and I'm like I don't even know what's happening right at one I'm a very spot person

[00:29:21] and I don't know what the hell is happening

[00:29:23] so I think that for me it's really fascinating to see that rise of technology

[00:29:28] and how it's been utilized but also how I think people are starting to back off some of the utilization of that

[00:29:34] because we miss people

[00:29:36] and everybody learns differently everyone learns differently

[00:29:39] I need to touch it and see it if you just tell me something I'm a terrible audio learner

[00:29:45] terrible I will literally sit there and type the whole sentence out if someone talks to me

[00:29:49] and then I'm like read it okay I got it

[00:29:52] well this has been fantastic I really appreciate you spending the time with us here today

[00:29:56] and we covered so much and I look forward to seeing you at Kinect

[00:29:59] yeah yeah it's exciting or land oh here we come

[00:30:03] have a great day thank you

[00:30:07] thank you for joining us on this episode of the next level supply chain with GS1 US

[00:30:12] if you enjoyed today's show please subscribe to our feed and explore more great episodes

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[00:30:21] thanks again and we'll see you next time