Join us as we chat with Andrew Morgans, Founder and CEO at Marknology, about emerging trends in e-commerce, techniques for maximizing profits, and tips for success for both small and large businesses.
Andrew emphasizes the importance of intentional strategy, scaling warehouse operations, an in-depth understanding of the numbers, and reliance on experts for Amazon selling success regardless of your business size. He addresses the challenges faced by new products on Amazon that lack UPC codes and underscores the necessity of GS1 barcodes for legitimacy.
Our conversation provides valuable insights into the e-commerce landscape, highlighting the importance of intentionality and expertise, what it takes to operate a warehouse and fulfillment center efficiently, and an approach to digital construction for product customization and his YouTube venture that peels back the curtain on the process.
Key takeaways:
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The importance of strategic planning and understanding Amazon’s platform to launch and scale brands on Amazon successfully. GS1 barcodes play a vital role in providing product legitimacy.
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Avoid costly mistakes and improve profitability by selecting the right warehouse operations and understanding the complexity of scaling, the impact of location on logistics, and the need for accuracy in inventory management. Focus on the integral role of intentional strategy and data analysis, especially in light of increased business costs since 2021.
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Emerging trends in e-commerce include holistic strategies and the growing influence of AI and social media platforms like TikTok Shop. The discussion also sheds light on the challenges small businesses face when accessing support and the potential of technologies like AI and the Insta 360 camera in e-commerce.
Connect with GS1 US:
Our website - www.gs1us.org
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Follow Andrew Morgans on LinkedIn