How Modern Barcodes Keep Supply Chains in Check with Rich Eicher

[00:00:00] And now you have very quickly, like a checkout, you've captured the ID of that attendee.

[00:00:08] You've captured the ticket ID of the attendee and validate that against the database to say,

[00:00:15] hey, are you allowed here or not allowed here?

[00:00:18] Did you pay for this ticket or not pay for this ticket?

[00:00:21] Did you get it or not?

[00:00:22] So all of those applications of Barcode just make things more accurate and much faster.

[00:00:30] Hello and welcome to the Next Level Supply Chain with GS1 US, a podcast in which we explore

[00:00:35] the mind-bending world of global supply chains, covering topics such as automation, innovation,

[00:00:41] unique identity and more.

[00:00:43] I'm your co-host, Reed.

[00:00:45] And I'm Liz.

[00:00:46] And welcome to the show.

[00:00:48] We just had a really interesting conversation with Rich Eichen from Code Reader.

[00:00:54] He talked about what Code Reader is and what it does, the importance of good quality data

[00:01:01] and how that can impact tons of nodes of the supply chain.

[00:01:05] He talked about different technologies that the industry is using and Code Reader is

[00:01:10] using and seeing, 2D barcodes, RFID.

[00:01:14] He's also talked about how AI is gaining traction in the AIDC world, which stands for automatic

[00:01:22] identification data capture.

[00:01:24] It was really a fascinating conversation.

[00:01:27] Hey Rich, welcome to the show.

[00:01:30] Well, thank you very much.

[00:01:31] I'm very happy to be here.

[00:01:33] Thank you for the invite.

[00:01:34] Yeah, I'm glad you can carve out some time with us today.

[00:01:37] Before we jump into the conversation, if you would just for our audience, just give

[00:01:41] us a little bit of background of yourself, where you're working today, what you do.

[00:01:47] Just kind of a quick intro.

[00:01:50] Sure.

[00:01:51] Happy to do that.

[00:01:52] So I'm a founding member of Code Reader Inc., which is a SaaS platform.

[00:01:57] It's used to configure data capture, data collection, data validation, really pretty

[00:02:03] much anything and everything to do with barcode scanning and the use of the scan

[00:02:09] data and associated data for all different types of applications from ticket scanning to

[00:02:16] attendance tracking to one of the biggest areas is logistics, whether at retail level

[00:02:22] or in the supply chain.

[00:02:24] And I've been doing that for 15 years.

[00:02:27] And we started literally back when BlackBerry devices were still the rage.

[00:02:34] We had quarter VGA screens.

[00:02:36] We had cameras that were pretty good, right?

[00:02:41] But not nearly what we have today.

[00:02:43] And what we decided was after requests from customers, we decided to take advantage of

[00:02:53] what would eventually become ubiquitous use of smartphones and tablets in the market

[00:03:00] and use the built-in cameras of those smartphones to scan barcodes.

[00:03:04] And that really took off and that was really great.

[00:03:07] But in addition to that, we found that we also needed to be able to work with the dedicated

[00:03:13] devices like the zebras and the Honeywell dedicated scanning devices that factories

[00:03:19] like to use, that warehouses like to use.

[00:03:22] So we enabled the use of those devices as well.

[00:03:26] And I'd say over the last 15 years, we've done very well and become a leader

[00:03:32] in the market.

[00:03:32] So that's a little bit about me and about the company.

[00:03:36] Excellent.

[00:03:37] Liz, I'm so excited to jump into some of the technical aspects, but please jump in.

[00:03:42] So I'm going to start with a non-technical aspect and something that you said always

[00:03:46] piques my interest is barcodes.

[00:03:49] And Reid and I and Rich, you know that there's lots of different kinds of barcodes

[00:03:54] from the ones that you scan at point of sale, but you talked about logistics

[00:03:58] and things like that.

[00:03:59] So not all barcodes are created equal.

[00:04:02] Like just talk to us about the barcodes that you see out there.

[00:04:05] And I would love to hear, even though, you know, we're supply chain, you talked

[00:04:10] about tickets and attendance too.

[00:04:12] I'm assuming that's concerts and things like that.

[00:04:14] I think of also my kids at school, but talk to us a little bit about

[00:04:17] all the different barcodes and the uses of them.

[00:04:20] Well, there's actually about 50 different barcode types that have historically

[00:04:26] been used for variety of applications, mostly business actually, or, you know,

[00:04:32] related to some institutional use library books, for example.

[00:04:37] But by far and away, the most commonly used is the UPC code.

[00:04:42] The UPC code everyone knows from the products that they buy every day

[00:04:47] from your supermarket or Lowe's or, you know, Home Depot, wherever you go

[00:04:53] there's items and those items have a barcode on it.

[00:04:57] And that's typically a UPC code.

[00:05:00] So like that, stop here for a second before I talk about the other code types

[00:05:06] as part of, you know, what one of the things that we can discuss today is

[00:05:10] UPC standards were set globally by GS1.

[00:05:15] And that has been really critical because think of a checkout line, right?

[00:05:22] It's fast because the system scanning knows what data is embedded in that barcode

[00:05:28] and their processing of that data is built into their systems.

[00:05:34] So, for example, let's say, you know, something didn't have a barcode

[00:05:38] and you're at a checkout, right?

[00:05:40] And we've all had this happen, right?

[00:05:42] You're at the checkout and you put your vegetables on the counter

[00:05:45] and it doesn't have a barcode.

[00:05:48] In some cases it does, but in a lot of cases it doesn't.

[00:05:51] And if it doesn't have a barcode what do you have to do?

[00:05:53] You have to look it up, right?

[00:05:55] And how long does that take?

[00:05:56] Right? What is it?

[00:05:57] What is the package then?

[00:05:59] All this other information you have to fill in.

[00:06:02] Now that's scanned at the point of sale and they have that data now

[00:06:07] for, you know, processing the cost and that you've purchased it.

[00:06:10] Well, can you imagine if UPCs weren't standard?

[00:06:14] Imagine if like for a large number of the items that you put on the counter

[00:06:19] they needed to do that type of lookup.

[00:06:22] Well, it's really not ideal and it takes a lot of time

[00:06:27] and certainly the checkout lines would be very long.

[00:06:32] So UPC is like the most popular and the one I think most people are familiar with.

[00:06:38] But let's talk about the QR codes.

[00:06:39] The QR codes have become very popular because they were one of the first

[00:06:43] that could be read on a mobile device.

[00:06:47] So that QR code would be sent to someone's device and the ticketing location

[00:06:53] that was scanning your barcode to see whether or not it was a valid ticket

[00:06:57] could easily scan a QR code, not only printed but also on the mobile device.

[00:07:03] So they became very popular.

[00:07:05] But now along with some of the initiatives with GS1 Sunrise 2027

[00:07:12] QR codes have become increasingly used on packaging

[00:07:17] and will be even more so because it could be used for many, many different things.

[00:07:22] I'm glad you brought up the Sunrise 2027.

[00:07:26] So the Sunrise and being in IT for so many years we would sunset products, right?

[00:07:32] You know, it's like you'd get a message from Microsoft or IBM

[00:07:35] this product is no longer going to be supported after this future date.

[00:07:39] But this one is just the opposite.

[00:07:41] It's in 2027 majority of retailers will be accepting QR codes at checkout.

[00:07:48] So today they take the traditional 1D straight black lines, black and white lines

[00:07:55] for the UPC code as you mentioned.

[00:07:57] And now they'll be able to take that and move over to the QR codes

[00:08:02] and 2D barcodes, you know, at checkout, which they don't read today

[00:08:06] because there is a little nuance in the technical aspects of it.

[00:08:10] But we're seeing a lot of retailers and brands testing it very successfully now.

[00:08:15] So I appreciate you bringing that up.

[00:08:18] I want to talk a little bit about the importance of barcodes to businesses.

[00:08:25] But I also had a quick little question.

[00:08:27] So before we get into the importance of the barcode says,

[00:08:30] Liz two part question here.

[00:08:32] You mentioned earlier rich cameras.

[00:08:36] And then you mentioned, you know, manufacturers like zebra and honey well

[00:08:42] and others that are in the space.

[00:08:44] And I've seen both a laser barcode reader and a camera barcode reader

[00:08:51] and at a lot of grocery stores, you see both right?

[00:08:54] They actually have a camera in the bottom and a laser on the side.

[00:08:57] So you're not kind of getting hit in the eyes with the laser.

[00:08:59] But does your company code reader work with both

[00:09:02] or is it only with the camera optics reading or do you work with laser reading as well?

[00:09:08] I was just curious.

[00:09:09] So we started out really focusing just on the camera for a number of reasons.

[00:09:15] But most importantly, the smartphones and the tablets that were offered for consumers

[00:09:21] wouldn't have a laser.

[00:09:23] It wouldn't have a scanner like that.

[00:09:24] So in fact, very early on, maybe as early as 2010 and 11 when, you know, we first

[00:09:33] were in our first few years of introducing code reader to the market.

[00:09:39] The companies in warehousing and manufacturing felt that they didn't want to use smartphones.

[00:09:48] Instead, they wanted to use those dedicated devices like the zebra and honey well.

[00:09:53] So rugged mobile devices and they can drop them, throw them against the wall.

[00:09:59] In fact, that's what their argument against smartphones was.

[00:10:03] Can you throw your smartphone against the wall?

[00:10:05] The answer is of course, no, who do that?

[00:10:07] Right.

[00:10:08] They were making the point that yeah, you know, smartphones aren't rugged.

[00:10:11] And that's that's generally true.

[00:10:13] There's a lot of arguments to go back and forth about this.

[00:10:16] But finally, we have to listen to the customer and the customer said we

[00:10:22] sometimes want to use smartphones and we sometimes want to use our dedicated devices.

[00:10:26] So we said, OK, we have to be able to be used for both.

[00:10:31] Right.

[00:10:32] And just FYI, the lasers are used but the lasers often used for the Amur.

[00:10:38] We call it an Amur like it's like it's got an LED in there and they're aiming

[00:10:43] at what you're supposed to scan.

[00:10:45] So it's called the Amur.

[00:10:46] And inside that Amur hardware, there's also a camera.

[00:10:52] So they even the laser scanning had to switch to camera scanning, though a little bit

[00:11:01] different than the typical camera on a smartphone.

[00:11:04] But basically a camera scanning through what's called an imager.

[00:11:09] So similar to a camera just for a lot of these dedicated devices, it gives you

[00:11:14] the option to scan things that are very far away, 30, 40 feet away.

[00:11:18] Think of like an warehouse.

[00:11:20] You can use drones to scan barcodes, but if you are a person in a truck or just

[00:11:26] a cart and you want to scan something that's far away, that Amur helps.

[00:11:32] And then the ability of that imager to capture something far away is very important

[00:11:37] for them.

[00:11:38] So we realized that we have to enable both so the customer had the choice.

[00:11:43] Yeah.

[00:11:44] The second part is the importance of using barcodes and you brought it up earlier.

[00:11:52] Tickets, attendance tracking, logistics.

[00:11:55] I've seen them on IoT devices.

[00:11:58] You go to a hotel today and the first thing you're hit with is do you want to use

[00:12:02] your YouTube Netflix or Prime and you have a QR code up there as well?

[00:12:08] I mean, it's almost mystifying like what am I doing?

[00:12:12] And it's just walking me through it.

[00:12:14] But can you talk a little bit about some of the critical success factors that

[00:12:19] barcodes are providing to businesses and why organizations are making the shift

[00:12:25] and leveraging them?

[00:12:27] In the same way we talked about UPC codes at the checkout,

[00:12:32] at this point we can't really imagine what it would be like without having

[00:12:36] a barcode there.

[00:12:37] There are other technologies becoming more popular.

[00:12:40] Like RFID, NFC not so much but RFID in particular.

[00:12:46] But back to the barcode.

[00:12:48] To do the checkout effectively right now you need a barcode on the item.

[00:12:53] Right?

[00:12:53] We said that checking out a fruit of vegetable without one would take you

[00:12:58] much longer.

[00:12:59] So think about other use cases taking for example attendance.

[00:13:07] Right?

[00:13:07] How do I know who attended?

[00:13:09] There are technologies like Bluetooth for automated attendance

[00:13:14] tracking which have had some limited success but generally it's

[00:13:19] not nearly as efficient and controlled in environment as using a barcode,

[00:13:26] a barcode either one that's embedded in or printed upon an application,

[00:13:33] a mobile application or one that's printed on an ID card.

[00:13:37] Scanning that with a smart phone or dedicated scanner becomes very easy.

[00:13:44] And now you have very quickly like a checkout, you've captured the ID of that

[00:13:51] attendee.

[00:13:52] You've captured the ticket ID of the attendee and validate that against

[00:13:58] the database to say hey are you allowed here or not allowed here?

[00:14:02] Did you pay for this ticket or not pay for this ticket?

[00:14:05] Did you get it or not?

[00:14:06] So all of those applications of barcodes just make things more accurate

[00:14:12] and much faster.

[00:14:13] Yeah, so it's the accuracy and the speed is the biggest impact to the business.

[00:14:19] Make sense.

[00:14:19] So quick story Rich you talked about products with no barcodes.

[00:14:24] Typically those are going to be vegetables.

[00:14:26] I was at the store on Sunday and I got some cheese in a package.

[00:14:30] No barcode.

[00:14:31] I came home and totally geeked out over this no barcode product because

[00:14:37] they had to get out their phone for the grocery store app and figure out

[00:14:42] what that UPC code is and put it in.

[00:14:44] I mean it took 90 seconds, two minutes and for me, you know, whatever.

[00:14:49] But I can't imagine on a large scale having that happen.

[00:14:53] So it just, I'm sure it was a mistake.

[00:14:56] This poor company is going to be hearing a lot from public.

[00:14:59] They're like, come on.

[00:15:01] We need our barcode.

[00:15:02] Anyway, just my question really is about issues and that's one not having a barcode.

[00:15:08] But do barcodes and what issues can be uncovered if barcodes are either reused

[00:15:16] or an incorrect barcode is obtained in the supply chain?

[00:15:23] Like what kind of problems can that cost?

[00:15:25] Again, let's think of the checkout.

[00:15:28] Suppose they reuse a UPC code.

[00:15:31] Let's say you're a wine manufacturer and you had a certain vintage

[00:15:36] and you didn't want to get a new barcode for it.

[00:15:39] So you just used an old vintage barcode and you put that on the bottle.

[00:15:46] So let's just say that the old vintage wine sold for $300 a bottle

[00:15:52] and they put it on a or use that barcode, not physically remove the barcode

[00:15:57] from another bottle, but just print that UPC code on the other bottle of wine.

[00:16:05] And let's say that bottle of wine is $30.

[00:16:07] Well, let's check out the system might think of that barcode as the $300 barcode

[00:16:12] and that'll be your bill to pay.

[00:16:14] Well, you know, you probably catch that right?

[00:16:16] $300 is gross, you know, difference between $30 and 300.

[00:16:22] But finally, you know, for some of the smaller differences,

[00:16:26] you may not recognize the difference, but I don't think that would happen

[00:16:30] as much as like incorrectly using it a barcode.

[00:16:34] Let's say one that doesn't really exist.

[00:16:37] Well, there is no data that would exist in people's systems

[00:16:41] about these non-standard barcodes that you just generated on your own

[00:16:48] that no point of sale system will be able to recognize it.

[00:16:52] And then they'll have to stop and think, well, what is this?

[00:16:55] And they'll have no way to manage inventory, you know, check discrepancies,

[00:17:00] shipping errors, they might even lead to a product recall

[00:17:04] if it's got a bad barcode on it.

[00:17:05] Yeah, it's very interesting because life is always this way.

[00:17:09] You have early adopters, late adopters, disruptors.

[00:17:13] And so we have a lot of these delivery service offerings now, right?

[00:17:18] And they consider themselves IT companies because how do you get funding

[00:17:22] without considering yourself an IT company, I guess?

[00:17:25] But they're leveraging barcode scanning, but they're running into challenges.

[00:17:30] They'll have like, I'm getting X can of soda and the delivery person

[00:17:37] will go into the store, scan it, but they get a false readback.

[00:17:42] And a lot of times it's because the retailer is providing the inventory

[00:17:46] of what they have available and they haven't updated their UPC information.

[00:17:53] So they're going getting, you know, hey, I need to get a six pack of XYZ soda

[00:17:58] and it's a six pack of XYZ soda.

[00:18:00] Everyone knows it's right.

[00:18:02] Everyone knows this is it.

[00:18:03] But you scan it and the computer says, yeah, that's the wrong one.

[00:18:07] It doesn't match what they're saying in the inventory because in the inventory

[00:18:11] it was, you know, an 18 pack.

[00:18:14] This is where human and technology kind of come into place.

[00:18:18] You know, it's like we've always heard computers are never wrong.

[00:18:21] Humans are wrong.

[00:18:22] This is one of those scenarios and it's a blend and it's a challenge out there.

[00:18:27] You know, like Liz, I guess you were talking about a very common grocery store

[00:18:31] and you went to the cheese section and there was no UPC on it.

[00:18:35] But in those areas too, they're typically making potato salad and other things

[00:18:40] and they're not putting UPCs on.

[00:18:42] Sometimes they are in real time, but a lot of times they're just boom.

[00:18:46] Like as my kids would say dad in the olden days, they just put the, you know,

[00:18:51] this is $2.99 or whatever.

[00:18:54] We've been talking about grocery stores and maybe buying a bottle of wine

[00:18:59] that's too expensive or more expensive, but in reality it's much more

[00:19:03] significant than that.

[00:19:05] Think about healthcare, right?

[00:19:07] Think about GS1 clinical trial technology and things like that

[00:19:11] or just generally in healthcare and how important data is, right?

[00:19:17] You have to be able to identify the patient.

[00:19:21] You have to be able to identify the patient and identify the medicine

[00:19:25] that they're getting.

[00:19:25] And then you have to identify the dosage and all of that has to not only be

[00:19:31] validated, right?

[00:19:33] It also has to be recorded.

[00:19:35] So in healthcare and technologies or applications like that,

[00:19:41] it becomes a lot more serious than inventory being off.

[00:19:45] It can be life and death, literally life and death.

[00:19:47] Yeah.

[00:19:48] I met yesterday with our head of healthcare here at GS1 US and we were

[00:19:56] talking because in healthcare they use a 2D barcode, but it's not a QR code.

[00:20:03] It's a GS1 data matrix.

[00:20:06] And that was decided by the FDA way before COVID, way before other things

[00:20:14] because these things have been out for 30 plus years.

[00:20:18] And she informed me that they're actually speaking with two of the more

[00:20:21] common phone providers out there now because they can inherently read QR

[00:20:28] codes, but they can't inherently read GS1 data matrix or other data matrix.

[00:20:34] And so Rich as you kind of indicated before it was, hey, we want to use

[00:20:38] dedicated hardware and now we want to use our personal phones.

[00:20:41] We're seeing that move over to the healthcare side as well.

[00:20:45] So very, very interesting.

[00:20:47] We're getting close on time.

[00:20:49] I wanted to get into one last question before we move to our two

[00:20:52] that we always wrap up with and Rich you brought up RFID and NFC.

[00:20:58] So RFID for those that don't know is radio frequency identification

[00:21:02] and NFC is near frequency communication, I believe.

[00:21:07] One NFC are in phones.

[00:21:10] You use it for your most common Apple Pay and other things,

[00:21:14] you know, your touchless paying.

[00:21:17] But RFID isn't in these personal phones.

[00:21:21] Rich my question to you is are you seeing other innovations on the

[00:21:25] horizon around barcode use and data carriers?

[00:21:31] Or do you want to just talk a little bit about RFID and NFC

[00:21:34] and where you're seeing it really come into play?

[00:21:36] Just curious about other trends that are happening outside of just barcodes.

[00:21:41] NFC is popular as you indicated for payments.

[00:21:46] It's been taking many, many, many, many years to take off.

[00:21:49] But one of the primary reasons for it is the hardware required

[00:21:55] for you to pay at the point of sale, for example,

[00:21:58] that's one of the biggest areas where they use NFC.

[00:22:02] And it's growing and will continue to grow.

[00:22:04] And then there's peer to peer, you know, NFC to NFC,

[00:22:07] my phone to your phone and so forth.

[00:22:10] RFID again that's taken a long time to take off because there's a cost to it.

[00:22:16] You have to have a physical tag on the item.

[00:22:19] You need to have a reader.

[00:22:21] The readers aren't standard.

[00:22:23] There's a reason why smartphones and tablets can't read RFID.

[00:22:27] The amount of power it needs in order to be able to read an RFID tag

[00:22:34] that's, let's say more than two feet away is very significant.

[00:22:39] I don't see the smartphone providers adding something like that,

[00:22:42] but it can nonetheless be done through dedicated devices.

[00:22:46] So we know that because the Code Reader app is used for RFID as well.

[00:22:51] For us, we just think of it as another way to capture data.

[00:22:56] I think though that there's something that I'd like to mention about technology

[00:23:02] and artificial intelligence is really gaining traction in our AIDC business,

[00:23:10] data capture business.

[00:23:12] For example, we use chat GPT right now for generating complex regular expressions.

[00:23:21] Now, why do I mention that here?

[00:23:23] So in the same way that the GS1 standard for UPC codes was so critical

[00:23:31] in many different industries, but in particular in retail,

[00:23:36] so too are the GS1 barcodes for Code 128,

[00:23:41] Data Matrix as you mentioned for medical and QR code for retail and supply chain.

[00:23:47] Well, chat GPT, we've been able to generate a technology or create a technology

[00:23:57] that not only will be a GS1 decoder for all the GS1 application identifiers

[00:24:05] within these complex barcodes, but it'll also be able to use process, scan, process and decode

[00:24:16] barcodes that are either not GS1 or not compliant fully with the GS1 standards.

[00:24:24] And the importance there is in particular for the supply chain,

[00:24:28] think of like the manufacturers, the importers, what's giving me the exporters first,

[00:24:33] the importers, the distribution network and then the retail, they all need to talk, right?

[00:24:39] They all need to have reference to the same data.

[00:24:41] And without those standards, it's extremely difficult to make that work.

[00:24:47] And what we've done using chat GPT and artificial intelligence is to be able to create a tool

[00:24:55] that when people are scanning, it'll parse a fully compliant GS1 barcode.

[00:25:03] No problem, parse it and decode it and make it immediately useful,

[00:25:08] whether on the edge or in the cloud, but also create these regular expressions

[00:25:14] through chat GPT and this tool to be able to say, okay, well, you know what?

[00:25:18] This is not exactly the right format, but we can pick from it that which is needed

[00:25:24] for that process and the customer can just configure that on their own.

[00:25:31] So I think while RFID and NFC are interesting,

[00:25:34] the most interesting I think is going to be artificial intelligence,

[00:25:39] machine learning and what it's going to do for our business.

[00:25:43] We've already seen it and we offer this options to customers and they love it too

[00:25:47] because it makes it so much easier.

[00:25:49] So we're running out of time and we have one final question for you before we wrap up.

[00:25:57] So this is either in your personal life or your professional life.

[00:26:01] What is the favorite technology that you're using right now?

[00:26:05] I really have to go with artificial intelligence and chat GPT.

[00:26:09] I think a lot of people use artificial intelligence, maybe chat GPT

[00:26:15] as an alternative to a search engine.

[00:26:20] If you prompt, that's what their word is, if you prompt, you ask,

[00:26:25] the right question, you really get great answers in it so fast.

[00:26:29] Bringing that into the business world, technology to product development,

[00:26:37] AIDC, auto ID and data capture, it's really amazing what it can do.

[00:26:43] If you want to find ways to solve problems and everyone in the supply chain business

[00:26:51] has issues with problem solving, right?

[00:26:54] How do I get this box identified and where does it go in the warehouse?

[00:27:00] Where was it, right?

[00:27:02] Chat GPT and tools, little sales pitch like Code Reader,

[00:27:07] do allow you the flexibility to take those.

[00:27:10] It's not really a JavaScript or anything.

[00:27:12] It's really more a description of exactly how to accomplish a certain goal

[00:27:17] that you may not have thought of that chat GPT or others like that

[00:27:22] can help you find a solution for those problems.

[00:27:26] Yeah, it has truly blown my mind on how fast this has really evolved,

[00:27:33] taken off and being adopted and how fast it works.

[00:27:37] I don't use it every day.

[00:27:38] I probably use it once a month on average throughout the year

[00:27:41] and a lot of times it's helping me write things,

[00:27:44] write letters or responses or documents and it's,

[00:27:48] I'll take things, PDFs summarize this for me.

[00:27:53] Super fast, like it's amazing or hey, I want to write a letter to my sister.

[00:27:59] She's my best friend but also my mentor and she's funny but serious

[00:28:05] and in seconds it spits out this amazing letter that I need to like,

[00:28:11] take some things out, put some things in but it's like,

[00:28:15] that's what I wanted to say.

[00:28:16] It's very cool.

[00:28:18] Well, Rich, that's all the time we have for today.

[00:28:20] Can't thank you enough for spending the time with us

[00:28:22] and expanding our horizons into other areas and usage of barcodes

[00:28:29] and we really, we thank you and we wish you all the best

[00:28:33] with the rest of this year.

[00:28:35] We'll be talking again soon.

[00:28:37] Great.

[00:28:37] Well, thank you for the opportunity and nice to talk again with you,

[00:28:42] Liz and Reed.

[00:28:43] We really appreciate your time.

[00:28:46] Thank you for joining the next level supply chain with GS1 US.

[00:28:50] If you enjoyed today's show, you can subscribe to our feed

[00:28:52] or explore more great episodes wherever you get your podcasts.

[00:28:56] Don't forget to share and follow us on social media.

[00:28:59] Thanks again and we'll see you next time.